Blue Water Invites Guests to Book During National Plan For Vacation Day 

Discover new ways to observe January 31st, National Plan for Vacation Day, and venture to unfamiliar places 

Family of 5 walking on the waterfront of Sun Outdoors Frontier Town, RVs parked in the background.

Ocean City, Md. (January 25, 2023)  Blue Water is excited to celebrate National Plan for Vacation Day, powered by US Travel Association, which encourages families and travelers to plan their much-needed vacations in advance.  

Vacations are an important part of a healthy work-life balance needed now more than ever.  Research from Destination Analysts shows over two-thirds (68%) of American workers feel at least moderately burned out and 13% are totally burned out.  The same poll shows nearly 70% of U.S. workers feel their ability to take vacations keeps them in the workforce and paid time off is the 2nd most important benefit after healthcare. 

The new year is the perfect time to plan a getaway and take advantage of rates and availability while transformation and travel are on the mind. Blue Water has compiled a list of predicted travel trends for 2023 that can help further strategize the trip planning process.  

One of the most exciting trends we are seeing for 2023 is the rise of the “cowboy-cation”, trips that inspire passion to explore the beautiful outdoors. An ideal place to experience a cowboy-cation in the Mid-Atlantic is Sun Outdoors Frontier Town. Sun Outdoors Frontier Town’s Western experience offers guests first-hand cowboy charm with shows, trick riding, and a western-themed water park to cool off in, all set against the backdrop of a scenic wooded and waterfront resort.   

Another trend that is making waves in the travel industry is purposeful travel. Blue Water’s philosophy is knowing the value of the guest experience and the healing that can be found in nature. Many Blue Water properties offer the ability to grow and learn more about yourself through recreation and adventure, friendship with fellow campers, and activities and events designed to help families feel closer together.  

Travelers in 2023 are seeking unique adventures and want to explore hidden gems in unfamiliar terrain. According to the 2023 Expedia Travel Trends Report, people are 30% more inclined to try new or undiscovered areas rather than conventional tourist hot spots.  One of our favorite hidden gems include Endless Caverns cave tours in the Shenandoah Valley featuring a living cave with new rooms still being discovered. Chincoteague Island remains one of our favorite summer destinations with unique wildlife experiences, offering Jellystone Park stays, fun at Maui Jack’s Waterpark, and an all-new resort destination for 2023 - Sun Outdoors Chincoteague Bay.  

As a part of National Plan for Vacation Day on January 31st, Blue Water is offering 25% off your stay of seven days or more at participating properties using the promo code “VACATION” at check out.  For information on additional vacation destinations, visit Blue Water's website.  

About Blue Water:   

Founded in 2002, Blue Water specializes in investing, developing, and managing RV resorts, campgrounds, hotels, and attractions. Blue Water's integrated approach to marketing, revenue management, and operations has quickly established itself as a hospitality industry leader. With dozens of resort-area properties in East Coast states from Maine to Florida, and new additions out west in Texas, Montana, and Oregon, the Blue Water family is committed to creating elite assets, delivering exceptional guest experiences, and enhancing the communities we serve. To learn more, visit LinkedIn: | Facebook:   

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